Thoughtfully defining your business-and your differentiation-will help you to understand who you are, what you do, and what makes you different.
Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts? Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably cut budgets and jobs more than you like.
So now what? When you can’t (and shouldn’t) cut any further, you can leverage the creativity of the people on your team. This is truly the time when employees are your most important assets — for real, not just in slogans. In a recession, everyone should be in marketing. Motivated employees contribute to creative thinking that can help retain current customers and identify new ones.
The Town of Crawford holds an annual town cleanup day each year. This year a local sweeping company, East Coast Industrial Services, Inc., donated a sweeper and operator to the event. East Coast’s owner, Jay Presutti, also pitched in to help for the day, along with his 12-year-old son, Neil.
Here are some ideas you can use to get the money owed you in a more timely fashion.
One of the toughest tasks we have as managers is hiring the right people to do the job. Here are some of the best ways to find candidates.
Your business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.
