The Internet is said to be the fastest moving technological advance to ever sweep across our planet. Get on board if you haven’t already.
This ‘expert writer’ for a popular web-based ezine has a poor opinion of parking area sweepers in general. How would you answer his critique?
Most of us have heard repeatedly about the value of networking and developing support systems. If you have incorporated this into your life, then you realize the time and commitment it requires. For a business owner, building an information network is equally important and requires a similar conscious effort to develop and maintain.
A pitfall is to focus more upon acquiring new business than on retaining our existing customers. There are, however, at least three compelling reasons for developing a strong customer retention program. First, we have invested time and money to find these customers; second, we’re familiar with their needs and know their ‘hot buttons;’ and third, we know their paperwork routines, that is, how and when to bill them, and when we can expect to get paid. Our start-up cost of time and money is already invested in obtaining the business and getting the account on line. It makes more sense – and dollars – to continue to service our existing clients than to find new ones and go through a start-up period again.
Some of the industry’s best reveal their winning strategies for keeping their company successful and profitable.
Mark Schwarze, president of Victory Sweepers, Inc., discusses how to deal with ‘low ball competition’ and other aspects to consider in keeping your power sweeping company operating in the black.
