Article discusses management companies that represent national retailers in their purchase of sweeping services.
In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality.
Guy Gruenberg offers a host of down-to-earth steps to amplify the gains that can be made via the use of positive enthusiasm alone.
Marketing consultant, Charlie Cook, tells how to combat prospect indifference in order to gain their attention — and their business as a new client.
These seven ideas, provided by nationally-recognized business performance consultant, Gregory P. Smith, will all help you take your business to the next level.
